Starting a bookie business is a big deal and the last thing you want to do is hamper your business by joining a pay-per-head (PPH) shop that is either new or has a poor history.

The biggest decision you’re going to make early on when starting a sportsbook is what PPH shop to join. Choosing an established shop will give you the consistency your business needs to grow.

Selecting the cheapest option or choosing the first shop you come across on the internet is often a bad decision. Investing a bit more in a PPH shop can make a huge difference on your bottom line.

Why Choosing an Established Shop Helps New Bookie Agents

There are many reasons why choosing an established PPH shop will provide you benefits. Let’s talk about the reasons why choosing a reputable pay per head provider will offer consistency.

Be among the smart pay per head agents that spend time choosing the best PPH shop. You don’t want to have to scramble to find a new provider because you made a poor initial decision.

• Security: Sports bettors demand a secure betting website to place wagers. The leading PPH shops offer security features to prevent attacks, such as DoS/DDoS protections. They will also offer daily back-ups of important data in case an attack gets through.
• Privacy: If you require your customers to provide personal information when joining, it’s vital that their data isn’t compromised or sold to other bookies. With recent regulations, such as the GDPR in the EU, ensuring you comply with privacy laws is more important than ever.
• Uptime: Nothing is worse for a pay per head agent than having the servers go down during a busy day, such as the Super Bowl or during March Madness. Established PPH shops have the best servers with redundant servers ready to be rolled out to prevent any downtime.
• Shop Closures: Many PPH providers come and go in the industry. Often, new PPH shops will close up shop without advanced notice and without providing you with a back-up of your data. By choosing an established PPH shop, there’s no risk in the shop closing down.
• Expertise: PPH shops that have been in business for years and in some cases decades, can provide a new bookie with a level of experience they need to succeed. You can reach out to receive assistance or guidance, which is something you can’t put a value on.

Do you value your pay per head bookie agent business? Make sure you research PPH shops before signing up anywhere and make sure you ask any questions you may have.

You’d be surprised how useful asking a few questions is. You can not only see how long it takes the company to respond, but you can gauge the level of support you’ll receive based on their answers.

There’s a reason why the established shops stay in business. They offer a consistent service that bookie agents value. They may cost a bit more per week, but the piece of mind is worth it.

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Do you want to take your bookie business to the next level? If that’s the case, you need to look into a omni-channel PPH solution, which will allow you to operate your business anywhere in the world.

A typical PPH bookie solution will allow you to open a single website. You’ll also need to handle all of the deposits and payouts on your own, which doesn’t work well when marketing online.

It’s fine to offer credit to people you know, as it’s likely they’ll pay up on collection day. However, when you target bettors online that you don’t know, receiving deposits upfront is much more ideal.

What is an Omni-Channel Sportsbook Solution

• Wallet: Your clients can open an account through a centralized platform that will allow them to manage payments and place bets with ease across multiple product channels.
• Accessibility: Your players will be able to bet online, through telephone, on mobile devices or even in a brick-and-mortar establishment if that’s legal where you reside.

By setting up an omni-channel sportsbook solution, you’ll be able to offer multiple product lines.

For example, you could have multiple betting websites, but your players will be able to use the same log-in credentials to access all of your websites and they’ll have access to their funds.

When you’re running a big gambling business, omni-channel is the way to go. You can funnel your players to different products, such as a sportsbook, racebook and casino.

There are benefits to this. You may want to run a sportsbook where your players aren’t required to deposit or complete KYC regulations. This is the typical set-up for a local bookie with local clients.

However, when you start marketing online, you may want to have another website that requires all of your players to follow KYC regulations as well be able to deposit funds prior to betting.

You can also run a retail shop using a omni-channel sportsbook solution. Your retail players would need to open an account and they’d have access to the retail and online sportsbook.

In today’s sports betting industry, customers expect the best service and technology. A normal PPH service is great for small to medium-sized bookies, but big businesses will want an omni-channel solution in order to connect their players to all of their products with one centralized account.

You need to consider if you need an omni-channel solution because the costs are going to be a lot more than a traditional PPH service and it may be overkill as a new bookie with limited clientele.

Many omni-channel sportsbook providers also offer enterprise solutions. A number of the biggest sportsbooks utilize these services to power their online and retail betting businesses.

As a sportsbook owner, one of the most important decisions you’ll make is what PPH service to go with. Choosing poorly will have negative consequences and could put your business in jeopardy.

Make sure you research all of your options and then make the best decision based on your budget and the size of your sportsbook. Just make sure the service offers all of the features you need.

Learn more about A1PPH:

1. How to Be a Bookie
2. We Are a Pay Per Head Sportsbook
3. Choose our Bookie Software
4. Find more about our PPH Sportsbook
5. Why choose A1PPH

Sports betting can be an exciting and lucrative pastime. Whether you’re looking to get into it as a job or simply to earn a little money on the side, you could definitely do a lot worse than betting on some of your favourite sports. There are few things more thrilling than watching a game unfold, cheering on your team from the sidelines and wincing as your betting hopes and dreams fluctuate with the state of the game. Sports betting is thrilling, but it’s also dangerous for those who aren’t au fait with it.

That’s where we come in. We’re here to assemble a guide on how to get started if you want to enter the world of sports betting. It’s not easy – there are plenty of variables, percentages, and concepts to learn and remember – but anyone with a decent head for mathematics and an understanding of the sport they’re betting on can get into it. You’ll need perseverance, dedication, and a love of sport, but if you’ve got all those things you’re the perfect candidate. Here’s our beginner’s guide to succeeding in sports betting.

Pick a site

If you’re new to sports betting, you could be forgiven for thinking it’s easy to know where to actually place your bets. Nothing could be further from the truth, however. Sports betting is a complex and difficult art, and each website that offers the chance to bet on a sport is different to the next. If you’re new, we’d strongly recommend you get started with this page. It’s a comparison website that will show you all the best sites to go for good odds, swift payouts, and great offers. As a beginner sports bettor, you’ll need all the help you can get.

Aim for the best odds

It might sound obvious, but the real trick to sports betting is to always aim for the best odds. Sometimes, it might look like betting on the underdog is the right way to go, but in reality you might be better off with the safe option. Higher odds offer a lower chance of winning, but a better payout in the event you do win. Lower odds are safer but less lucrative. You’ll become a good sports bettor when you learn which one to opt for and when. The choice isn’t always as obvious as it might seem; sometimes, the favourite is actually in a worse position than the underdog.

Learn your game

Whatever game you’ve decided to bet on, it’s good to know the rules and the ancillary structures before you start. What tennis event are you betting on? Is it a Grand Slam? Are you betting on Wimbledon? If it’s football, is it the Premier League or a lower division? What teams are playing and which players are strong right now? If you learn your game and understand it thoroughly, you’ll be able to make informed, calculated betting decisions that take everything into account before you commit. This is definitely a worthwhile skill to have.

Manage your money and set your stakes

Understanding how much you’re actually going to bet on a game is crucial to victory in sports betting. If you’re on a winning streak, you might be tempted to up the stakes and bet more in the safe assumption that you’ll win. Conversely, you might be tempted to overly damage-limit if you’re not doing well. The truth is that sports betting responds well to measured money management. Keep a very close eye on your bankroll at all times and mentally allocate funds to games. Don’t keep going on a bad strategy, and don’t be tempted to raise the stakes because of adrenaline.

Stay cool

There’s nothing that causes the downfall of a sports bettor quite like losing their cool. If you allow yourself to become angry or frustrated while you’re betting then you’re almost guaranteed to start making mistakes. Keep a cool and calm head, and don’t let unexpected developments in each game get to you. Allow room in your mind for failure and adjusting your strategy on the fly. Staying calm isn’t the easiest thing in the world to do, but with the right mental strategy you can make big strides towards becoming a calmer, cooler bettor.

Track your stats

If you’re a skilled sports bettor, one of the best things you can do is to keep a close eye on your statistics. Being able to immediately discern which games were victories for you and which were defeats will tell you something about your strategy, if you’ve got a good eye for pattern recognition. Is there a commonality between all the games you’ve won? Adjusting your strategy based on past performance is a surefire way to increase the chances of success in the future. On the flipside, knowing where you’ve lost and where you need improvement will keep you on your toes.

Know the difference between accumulators and singles

All sports bettors ought to know the two most common and simple types of bet. Accumulator bets are placed on multiple outcomes and require all of these outcomes to happen in order for a payout to occur. For example, you could place an accumulator bet as follows: my team will win, this player will score the first goal, and we’ll win by this margin. If you’re right, the potential payout is massive, but of course you’re far less likely to be right with an accumulator. Single bets are single outcomes – “we will win this game” – but they’re far less lucrative in comparison.

Don’t give up

There will be times when you feel like giving up. You might be on a losing streak (as many sports bettors eventually are) and be feeling pretty negative about your whole sports betting experience. Don’t allow a few losses to colour your burgeoning career (or your hobby). Every sports bettor loses from time to time. Of course, if you’re consistently losing, it might be time to switch up your strategy. Still, you shouldn’t throw in the towel until you’re absolutely certain sports betting isn’t something you want to persist with.

Playing against the odds is often what gamblers do, but what about bookies? Do bookies have any success playing against the odds and if so, how? First and foremost, you are already playing against the odds; you are a bookie! At some point in your gambling career you grew weary of playing against the odds and you grew weary of losing. So, what did you do? You jumped ship. It was a good move. However, you are still gambling, the difference – you are now the money man. You put up the money in hopes that sports gamblers will come calling and in hopes they get it wrong and get it wrong often. There is much greater risk as a bookie than as a gambler—without an abundance of players. You must be gambling with as many players as possible – you need the cross-action. As a bookie, playing against the odds is what you do and learning the tricks of the trade are vital to your success.

Arming yourself with the best defense—

Possibly you have been a bookie for years, maybe you are new to the game and would like every beneficial tip that can cross your path. We have a couple of great ones that you must consider.

1. Get Online: If you are not online now, then you must make it a point to take your business to the internet. You must stop missing the greatest opportunity in sports gambling and that’s a web presence. Without this, you have a very small percentage of success.
2. Get online with a Pay Per Head. If you are a bookie on any level, then you must start working with a pay per head (PPH).
3. Without a pay per head the odds of going online and marketing your sportsbook are very slim. You may get online, anybody can dial up any of the many domain suppliers and you can have a domain name and web address for less than a couple of dollars. The question is, what do you do with that domain? Are you an experienced web host, do you have programming and coding experience, are you a writer? What about marketing? There are many factors to consider. Do you want new players or are you happy with what you have now?
4. Taking on the sports gambler as a bookie without a top-notch pay per head, is an extremely risky venture and you are truly playing against the odds. Odds are, you will fail. All one needs to do is dial up nearly any online sportsbook through the use of Google; most all of the sportsbooks that you will find are operating under the blanket of a pay per head.

What are pay per heads?

• A pay per head provider offers you the bookie specialized software that allows you to operate a fantastic online sportsbook.
• The pay per head provides the bookie with a ready-made website, all you need to do is find the players.
• A fantastic, well thought of pay per head provider will start you out with a free trial that can last for as long as 4-weeks. You pay no upfront cost and there are no surprises. You get the “Full Monty”. When you sign up for a free trial you get the full-service just as if you are a paying client.
• Pay per head services do everything for you and there are no special skills required. You do not need to be a programmer, a software specialist, you don’t need to install anything. All you need is the ability to read reports when you want them and click a mouse. It really is that simple.

As a bookie you are playing against the odds for success if you chose to not hire an accountant, a software specialist, a programmer, a coder, an odds maker and line mover, a sports genius, a betting genius, a guru who’s been in the business and knows everything there is to know about online sports gambling. You must hire these folks to operate your business and now you can for around $10-$15 per head. Find the fantastic Pay Per Head today and start your free trial.

More Pay Per Head tips:

1. Why choose A1PPH
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Do you think you’re going to run a bookie using paper and a pen like the old days? Those days are long gone and now you need to make sure you utilize technology to run a successful bookie.

Betting Software

There are two ways to get the technology you need. You can outsource development work and have a custom built software suite built for you or you can choose to join a pay-per-head (PPH) shop.

I want to tell you right now, your best bet is to join a PPH service. Developing betting software would cost thousands of dollars and would still be missing features that PPH shops provide.

When you join a PPH service, you’ll receive access to the betting software, betting lines and reports that will give you an idea of where you stand financially at that moment of time.

The first tool you’ll need is the betting software. Until you have a website where your clients will be able to open an account and wager, you won’t even be in business.

One more benefit of joining a PPH provider is that the software they have developed over the years are more featureful.

For example, you can provide your players with the ability to bet on sports, on horses and on casino games. Developing a sportsbook, racebook and casino would cost too much.

Betting Reports

You can improve your online sportsbook performance by utilizing reports. PPH shops will offer you the ability to generate reports with dozens of filters. However, you can also utilize tools, including Excel, to build your own customized reports with the information you deem most important.

Here are some of the reasons you should generate betting reports regularly:

• Player Management Reports: You need to know how your players are doing. You can find out how a player has done daily, weekly, monthly, yearly or all-time. You’ll also be able to make adjustments to player accounts using the player management reports.
• Wagers Reports: Want to know every bet made in your sportsbook last week? That’s possible using the wagers reports. You can also use wagers reports to check on open bets as well as any exposure your agents have, so you know where you stand on an event.
• Financial Reports: The financial reports are needed when it’s time to settle weekly/monthly with your players. You can find out how much they owe or how much they won. You can also view any free plays or bonuses that you’ve issued to players.

You need to continually utilize the best tools to ensure you’re sportsbook is running smoothly. Once your bookie business begins to grow, you can start looking at building customized tools that’ll help growing and operating your business. Technology is more important than ever.

Players expect to be able to use the latest technology as well. They’ll expect to be able to wager on mobile devices and they’ll expect to have a wide range of betting options. If you want to improve the performance of your sportsbook, make sure you utilize the tools available to you.

More Pay Per Head tips:

1. Why choose A1PPH
2. Reliability in Our Pay Per Head Services
3. Find more about our PPH Sportsbook
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5. Enduring Qualities of Bookies and Pay Per Heads