Sports betting is, while becoming legal and commonplace in more than 20 states, still primarily an offshore or bookie driven business. However, the move into the mainstream has prompted technological advances that are benefiting both sports betting agents and those that wager on sports.
States that have legalized sports wagering have not developed their own betting sites, but instead have granted licenses or approval for companies to operating online and casino based sportsbooks. These companies are utilizing state of the art technology to create easy to use sports wagering experiences.
That same technology is not just available to sportsbooks like Caesar’s Entertainment, BetMGM, DraftKings, FanDuel and others. Local bookies have the opportunity use the same type of user interface for their own clients. The way this can be accomplished is by taking advantage of a Pay Per Head (PPH) service.
For potential or current sports gamblers, there is no reason to continue finding out lines or placing bets in the traditional manner. Instead of having to personally contact a bookie, they can have access to wagering information on a wide array of sports with a couple clicks of a mouse.
The NFL, NBA, NHL, Major League Baseball, soccer, MMA/UFC, college sports, golf, tennis, motor sports and others are all have lines and odds posted. Futures, spreads, over/under, money line, parlays and proposition betting odds can all be seen with a minimum of effort.
Because lines and odds can change depending what bets have been placed or because of injuries or other information, having online access lets customers see those adjustments in real time. They can receive alerts if a line changes in a favorable direction, prompting them to place a bet they might otherwise have missed out on.
This is all a win-win for the bookie and their clients. The bookie wants more action to balance the risk and the customers want to be able to make wagers that they think they have the best chance of winning. The use of a PPH service vastly improves the ability of the bookie and their customers to communicate.
The real excitement comes with the ability to Bet Fast Action through live betting on events, horse racing or casino games. The top PPH sites also offer wagering on mobile devices, making sports betting possible from anywhere, anytime, 24 hours a day and seven days a week.
In live betting, lines and odds are changed during the games depending on what has transpired to that point. It gives players a chance to double down on previous wagers or make up for what might look like a losing bet. It’s also a way to add excitement to watching a sporting event by making it a more interactive experience.
Just because a lot of the process is done online doesn’t eliminate the personal touch provided by bookies. If anything, the PPH service gives bookies more time to pay attention to their clients, with less taken up dealing with the administrative activities of communicating lines and taking wagers.
The service gives the bookies access to a large amount of information on the wagering activities of their clients. With this wealth of knowledge comes the opportunity to tailor offers, odds and wagering types to individual customers. It is a way for them to reward the loyalty of their clients and provide a level of customer service that the large, corporate sportsbooks have no chance of giving.
The financial component of a PPH service is also something that benefits both parties. Clients place wagers to win money and bookies take bets because it’s their business. Ideally, a bookie is more concerned with balancing wagers so they don’t have to take as big an interest in the outcome of the game or event.
For that to be a successful strategy, they need to pay out the winning bets in a timely fashion and be able to collect on the losing wagers as well. The financial reporting component lets the bookie and their customers know where they stand at all times. Most bookies settle up weekly, so the PPH service can be configured to report on what they owe and what is owed for the week.
Players should place their bets with bookies that incorporate a PPH model because of convenience and the wagering experience. Bookies should utilize a PPH model to provide their customers great service and to help operate their business more profitably.
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