Sports betting has rapidly moved out of the casinos of Las Vegas and the shadows of other cities due to the 2018 Supreme Court ruling that ended Nevada’s legal monopoly on the practice. To date, over 20 states have legalized some form of gambling on sports. Most allow the online version but others also give bettors access to casino based sportsbooks.
The movement of sports betting into the mainstream has even encouraged sports leagues to form partnerships with sportsbook operators. This signifies a major shift from just a few years ago when the NFL and NBA, among others, had identified gambling as a huge threat to their competitive balance.
Now, they’ve reversed course and opened the market for an activity that until recently was frowned upon by most of the general public. Even the PGA Tour and NBC Sports have a relationship and a broadcast channel they operate with PointsBet.
For independent sports agents that operate their own businesses, the increased attention on sports betting should be viewed as a huge positive. More interest should translate to a greater number of potential customers. The challenge, however, is for the bookie to figure out how to manage the rise in wagering activity.
The typical way a sports betting agent has handled that type of situation is to hire people to deal with some of their administrative duties. That solution still doesn’t give the bookie any extra hours in the day or free them up to pay more attention to their clients’ wagering details. With the advance of technology, there is another way for them to manage their operation in a more efficient manner.
The major sportsbook operators, ones that are approved by states and also offshore providers, offer their customers online sites to view lines and make wagers. They use state of the art technology to give their clients a convenient and exciting betting experience.
There is a way for independent bookies to compete, and that is by utilizing a Pay Per Head (PPH) sportsbook service. A PPH service makes it possible for independent sports betting agents to give their customers the same type of options as Caesar’s Entertainment or BetMGM. It’s like they have their very own Bookie.
A PPH sportsbook makes online wagering available on all sports and events, including the NFL, NBA, Major League Baseball, NHL, soccer, college sports, golf, tennis, MMA/UFC, boxing and others. It provides a sports betting agent a way for their clients to bet year around, 24 hours a day and seven days a week.
All popular wagering types are offered, with futures, spreads, over/under, money lines, parlays and proposition bets. The best PPH providers also make live betting, horse racing and casino games available. Depending on their appetite for risk, the bookie has a lot of flexibility in what they offer their customers.
Every customer has an individual account and it’s totally up to the sports betting agent how their configured. They determine wagering options, betting limits and can even adjust lines on any game or event they desire. Those decisions can be made by using the reporting capabilities of the service and by paying attention to the details.
Instead of spending time putting together spreadsheets and returning texts and phone calls, the bookie can be analyzing the extensive and detailed data about their business. They can see wagering trends and what sports and betting types provide them the least risk and highest revenue. With data on individual customers, they can also see if particular ones are betting more or less than usual.
With all of that information at their disposal, they can also make decisions on how to incent the more profitable wagers. They can offer bonuses, more favorable lines and odds or promote particular games. There are numerous options and the PPH service can facilitate just about any actions the bookie wants to make.
There are a lot of PPH providers, but only a handful that can deliver a full service offering at an affordable price. For more information about one of the best, Tech Times is a great site to reference.
