Football boasts a massive following, with thousands of enthusiasts tuning in or showing up at stadiums to watch matches. This popularity has not only attracted sports lovers but also companies looking to take advantage of a team’s following. Several of these companies have sponsored clubs during seasons, and we’ve explored the top ones in this write-up.
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Benefits of Sponsorships to Gambling Companies
When a company supports a successful team, they have certain goals in mind, as seen below:
● Brand recognition
● Online customer traction
● Profit maximisation
● Beating competitions
Sponsorship deals are highly profitable for the businesses involved due to these benefits. However, there are also advantages for the clubs in question. They receive funding in exchange, which goes into player recruitment and other expenses that must be made to improve performance.
What’s In for the Clubs: The Good Side of Sponsorships for Football Clubs
As mentioned earlier, this partnership benefits both parties. Here are the benefits the sponsored clubs stand to gain:
● Financial boosts: One of the main advantages of these partnerships is that they give football clubs a financial boost. In today's age, having the support of gambling companies is beneficial for clubs to stay competitive and make investments in their development.
● Fan engagements: The collaboration between gambling companies and football clubs has really improved the way fans engage with the sport. Football fans enjoy the game more when they have a personal interest in the outcome. They also have the opportunity to benefit from exclusive promotions, special offers and new pockies. For example, players can play penny slots for free on the website. This engagement makes the football experience better for fans.
Top Gambling Giants Sponsoring Football Clubs
Here are some of the biggest gambling establishments sponsoring football clubs.
BetWay
In the online betting sector, Betway is a leading name known for its exclusive services in several parts of the world. The brand has expanded its presence by entering profitable partnerships with well-known leagues. A good example is Brighton choosing it as their official betting partner in 2023.
West Ham is another club that’s benefiting from Betway’s global recognition. The contract saw the club featuring the provider’s logo on their T-shirts. Though this display was later removed, there’s a good possibility that West Ham will retain the operator as one of its major sponsors.
Parimatch
It’s quite difficult to mention widespread wagering companies without discussing Parimatch. Since its inception in 1994, it has worked on building its brand awareness. One of the ways it has achieved that is by shaking hands with big-time clubs in the Premier League.
In 2021, it inked an agreement with Chelsea that will see it sponsor the team for the next three seasons. Prior to that, in 2020, it bagged a contract to sponsor Juventus. Leicester City and Everton are other clubs that have worked with the gambling provider.
Bet365
Bet365’s sponsorship strategy is a great illustration of how sponsorship deals are crucial, regardless of how successful you become. The company is considered to be the largest sports betting company in the world. It was one of the early adopters of the internet, which played a significant role in its rapid global expansion.
Even though they are already so large, they are still putting a lot of money into marketing. The company, just like Betway and Parimatch, sponsors several teams, including Wolverhampton Wanderers, Newcastle United, and Leeds United.
William Hill
William Hill is a highly respected brand with exceptional sports betting platforms worldwide. As one of the oldest brands in the UK, it has formed partnerships with several football teams. One of the most noteworthy mentions is the partnership with Chelsea that lasted from 2016 to 2019. As of 2023, the company has become the official betting partner of Tottenham Hotspur.
It's not surprising that the brand is selecting these well-known teams. They desire to be recognised as the preferred partners of top teams, demonstrating their excellence in the gambling industry as well.
1xBet
When discussing international brands sponsoring football, it's hard to skip 1xBet. The brand has made its mark in many different markets. This company advances in the industry by securing various sponsorship deals while providing an excellent online betting platform.
Their partnership with Liverpool is one of the largest sponsorship deals. The collaboration between the company and this cherished team has had a huge impact on the popularity of 1xBet in the UK.
Bwin
Bwin is a brand that has made significant investments in expanding across various European markets. That's why they sponsored multiple teams and even entire leagues in the past.
Some of the most well-known sponsorships include Borussia Dortmund, FC St. Pauli, Dynamo Dresden, FC Union Berlin, and FC Koln. In addition to the German league, the brand has also formed partnerships with the leagues in Portugal and Belgium. Thanks to these collaborations, Bwin has become a global icon in and outside the world of football.
Sportsbet
This innovative company sets itself apart from others by accepting a wide range of popular cryptocurrencies. The brand's partnership with Arsenal and Southampton speaks volumes about its reputation.
Sportsbet desires to collaborate with top-notch teams and has carefully chosen the ideal partners to make that happen. With the team choices mentioned earlier, the company has kept its fame at the top.
Conclusion
Imagine a combo where your favourite team is sponsored by your favourite gambling plug. That’s the thrill fans get when football and betting come together. It is certain that in the future, we will come across more exciting partnerships between football clubs and iGaming giants.
