In an environment where technology seems to have made independent bookies almost obsolete, it may seem challenging for them to compete and stay relevant. States are legalizing sports betting and the big casino operators are getting in the game with sophisticated and user friendly online sportsbooks.
While the competition may seem overwhelming, there really is an opportunity for local sports betting agents to continue to meet a very real need. Only 20 states have legalized wagering on sports and the only other option for a majority of gamblers are offshore websites.
Accounts at offshore sites are often difficult to fund, many times requiring some type of crypto currency. Even if that hurdle is overcome, many of them take up to 30 days to pay out on winning wagers or on accounts with a positive balance. They also offer little of no personal customer service, making it difficult to resolve disputes on a wager or payout.
Even in the states where sports betting is legal, the state regulated sites are impersonal and provide little in the way of service. There is no relationship established outside of an account on a website. The best option for sports betting agents is to use a Pay Per Head (PPH) bookie service.
It provides all of the technological functionality found on other websites while allowing the bookie to manage their business and relationships the way they want. A PPH bookies service also handles much of the administrative activities that are the most time consuming while giving a sports betting agent the information they need to make critical business decisions.
For their customers, the wagering experience begins with the online sportsbook website. It’s easy to navigate with odds and lines easily accessible with just a click or two. All major sports are available, including the NFL, NHL, Major League Baseball, NBA, college sports, MMA/UFC, boxing, golf, tennis and others.
Clients can place all the popular wagers, such as futures, spreads, money line, over/under, parlays and propositions. The very best PPH bookies service has live, in-game betting features along with a mobile app for maximum wagering convenience. All of these features allow the bookie a myriad of opportunity to get the most action from a client.
The platform is designed to give the bookie total control over the customer relationship. They establish accounts and determine what their clients can see and wager on. All account settings are configured by the bookie, including wagering limits and access to certain wagering types.
Although opening lines are generally established by the PPH bookie service, they can be changed and adjusted at any time. With the reporting feature, over time the bookie will be able to see all of their clients’ wagering history. They will be able to analyze trends and gain an understanding of how their profits are generated.
The PPH bookie service allows for bonuses and other incentives to drive clients toward favorable bets that make the bookie more money. No manual tracking methods such as spreadsheets or logbooks are necessary. All wagering information, both from individual clients and their customer base as a whole, is organized for easy retrieval.
At any point in time, the bookie can see what wagers they have responsibility for and what their risk is. It provides the necessary up to the minute information that the bookie needs to make critical decisions about how to proceed with taking wagers or adjusting lines. They may want to limit wagering on certain games or just take bets from certain clients.
There are a lot of PPH bookie service providers to choose from, but there are differences in what they offer. Live betting and mobile access are just a couple. While almost all have some sort of free trial period, the length varies greatly. Some just offer a week of free usage, while others give as much as four weeks.
Price, functionality and free trial period are the main points of comparison when looking for a PPH bookie service. It’s well worth a prospective bookie or experienced one that is looking to up their game to take the time to make a good choice. A good place to start is to look at one that offers great functionality and a four week free trial at www.A1PPH.com
