Below is a table of the Super Bowl favorites heading into the NFL playoffs and how they have performed. Also listed are the pre-playoffs odds of the eventual Super Bowl winner
Summary: since 1974 the Super Bowl favorite entering the playoffs has won the Super Bowl 19 times; lost in the Super Bowl 12 times; lost in the Conference Championship game 8 times and lost in the Divisional round 11 times. Note that if there were multiple favorites in a single season then we counted the team that went further in the playoffs.
| Season | Super Bowl Favorite Team(s) |
Super Bowl Favorite Seed(s) |
Super Bowl Favorite Odds |
Super Bowl Favorite Result(s) |
Super Bowl Winner |
Super Bowl Winner Seed |
Super Bowl Winner Odds |
Super Bowl Winner Odds Rank |
|---|---|---|---|---|---|---|---|---|
| 2023 | San Francisco | 1 | +225 | Lost SB | Kansas City | 3 | +1000 | 5th |
| 2022 | Kansas City | 1 | +325 | Won SB | Kansas City | 1 | +325 | 1st |
| 2021 | Green Bay | 1 | +375 | Lost Div | LA Rams | 4 | +1100 | 6th |
| 2020 | Kansas City | 1 | +200 | Lost SB | Tampa Bay | 5 | +1200 | T-5th |
| 2019 | Baltimore | 1 | +200 | Lost Div | Kansas City | 2 | +400 | 3rd |
| 2018 | New Orleans | 1 | +200 | Lost CC | New England | 2 | +600 | 4th |
| 2017 | New England | 1 | +200 | Lost SB | Philadelphia | 1 | +1500 | 6th |
| 2016 | New England | 1 | +140 | Won SB | New England | 1 | +140 | 1st |
| 2015 | Carolina Arizona New England |
1 2 2 |
+450 | Lost SB Lost CC Lost CC |
Denver | 1 | +500 | T-4th |
| 2014 | Seattle | 1 | +225 | Lost SB | New England | 1 | +250 | 2nd |
| 2013 | Seattle Denver |
1 | +250 | Won SB Lost SB |
Seattle | 1 | +250 | T-1st |
| 2012 | Denver | 1 | +275 | Lost Div | Baltimore | 4 | +2000 | 8th |
| 2011 | Green Bay | 1 | +175 | Lost Div | NY Giants | 4 | +2200 | 7th |
| 2010 | New England | 1 | +275 | Lost Div | Green Bay | 6 | +1200 | 7th |
| 2009 | Indianapolis | 1 | +275 | Lost SB | New Orleans | 1 | +400 | T-2nd |
| 2008 | NY Giants | 1 | +300 | Lost Div | Pittsburgh | 2 | +500 | 2nd |
| 2007 | New England | 1 | -400 | Lost SB | NY Giants | 5 | +5000 | 10th |
| 2006 | San Diego | 1 | +200 | Lost Div | Indianapolis | 3 | +600 | T-4th |
| 2005 | Indianapolis | 1 | -125 | Lost Div | Pittsburgh | 6 | +800 | 5th |
| 2004 | New England | 2 | +250 | Won SB | New England | 2 | +250 | 1st |
| 2003 | New England | 1 | +200 | Won SB | New England | 1 | +200 | 1st |
| 2002 | Philadelphia | 1 | +400 | Lost CC | Tampa Bay | 2 | +700 | 6th |
| 2001 | St Louis | 1 | +100 | Lost SB | New England | 2 | +900 | 4th |
| 2000 | Tennessee | 1 | +300 | Lost Div | Baltimore | 4 | +1200 | T-6th |
| 1999 | St Louis | 1 | +160 | Won SB | St Louis | 1 | +160 | 1st |
| 1998 | Minnesota | 1 | +120 | Lost CC | Denver | 1 | +150 | 2nd |
| 1997 | Green Bay | 2 | +160 | Lost SB | Denver | 4 | +1000 | 5th |
| 1996 | Green Bay | 1 | +160 | Won SB | Green Bay | 1 | +160 | 1st |
| 1995 | Dallas San Francisco |
1 2 |
+220 | Won SB Lost Div |
Dallas | 1 | +220 | T-1st |
| 1994 | San Francisco | 1 | -167 | Won SB | San Francisco | 1 | -167 | 1st |
| 1993 | Dallas | 1 | +120 | Won SB | Dallas | 1 | +120 | 1st |
| 1992 | San Francisco | 1 | +150 | Lost CC | Dallas | 2 | +300 | 2nd |
| 1991 | Washington | 1 | -125 | Won SB | Washington | 1 | -125 | 1st |
| 1990 | San Francisco | 1 | -125 | Lost CC | NY Giants | 2 | +600 | 4th |
| 1989 | San Francisco | 1 | +140 | Won SB | San Francisco | 1 | +140 | 1st |
| 1988 | Chicago | 1 | +300 | Lost CC | San Francisco | 2 | +400 | T-2nd |
| 1987 | San Francisco | 1 | +100 | Lost Div | Washington | 3 | +1000 | 6th |
| 1986 | NY Giants | 2 | +250 | Won SB | NY Giants | 2 | +250 | 1st |
| 1985 | Chicago | 1 | +100 | Won SB | Chicago | 1 | +100 | 1st |
| 1984 | San Francisco | 1 | +180 | Won SB | San Francisco | 1 | +180 | 1st |
| 1983 | Washington | 1 | +200 | Lost SB | LA Raiders | 2 | +300 | 2nd |
| 1982 | LA Raiders | 1 | +400 | Lost Div | Washington | 1 | +600 | 3rd |
| 1981 | Cincinnati | 1 | +250 | Lost SB | San Francisco | 1 | +350 | 3rd |
| 1980 | San Diego Atlanta |
2 1 |
+300 | Lost CC Lost Div |
Oakland | 4 | +1500 | T-9th |
| 1979 | Pittsburgh | 2 | +160 | Won SB | Pittsburgh | 2 | +160 | 1st |
| 1978 | Dallas | 2 | +120 | Lost SB | Pittsburgh | 1 | +180 | 2nd |
| 1977 | Dallas Oakland |
1 4 |
+250 | Won SB Lost CC |
Dallas | 1 | +250 | T-1st |
| 1976 | Oakland | 1 | +300 | Won SB | Oakland | 1 | +300 | 1st |
| 1975 | Pittsburgh | 1 | +200 | Won SB | Pittsburgh | 1 | +200 | 1st |
| 1974 | Oakland | 1 | +300 | Lost CC | Pittsburgh | 3 | +600 | T-5th |
Round abbreviations: WC = Wild Card, Div = Divisional, CC = Conference Championship, SB = Super Bowl
